Platform Music From Rogers Wireless
- May
- 27
Comments Off
From exclusive live concerts to online previews of as yet unreleased albums, MTV in Canada’s partnership with Rogers Wireless is promising even more multi-platform access to popular music and related content.
Under a co-branded arrangement, Rogers and MTV will present new music oriented programming online and on TV, including:
“New technology has unleashed our audience’s demand for [...]
The Battle for Mobile TV Standard Dominance
- April
- 11
The Competition
The others, which glom onto third-generation (3G) data technology, are TDtv, which is based on TD-CDMA (code division multiple access) technology from NextWave Wireless; 1seg, based on the Japanese-developed Integrated Services Digital Broadcasting-Terrestrial (ISDB-T); Digital Audio Broadcasting (DAB); and MediaFLO (forward link only), developed by U.S.-based Qualcomm (Nasdaq: QCOM) .
Indeed, NextWave touts TDtv, which [...]
Volunteer Computing and the Search for Big Answers
- March
- 18
Division of Labor
The premise of BOINC’s distributed computing software is simple: Scientists who need to crunch data break their statistical information into small projects. Anyone interested in helping downloads a desktop application for a specific project. As of now, there are roughly 1 million people who are participating in the various projects. When that person’s [...]
Rumbles of Wireless Price War Getting Louder
- February
- 22
A New Price War?
So far, only Sprint Nextel (NYSE: S) has not joined the fray, but that carrier is known to be testing an all-you-can-consume plan for both data and voice in some limited markets, and it may need to roll out a lower-cost plan to keep pace with its stronger rivals.
Fears that a [...]
The Metamorphosis of Microsoft Mobile
- February
- 15
New Efforts
Knook will report to Vodafone’s chief marketing officer, Frank Rovekamp, and focus on delivering new revenue growth from Internet content and advertising.
Knook’s tasks will be to “help transform the customer experience through the mobile Internet, meet growing customer demand for Web services accessed from mobile devices and drive revenues,” Rovekamp said.
Microsoft did not [...]
Starbucks Serves Up AT&T, Takes T-Mobile Off Menu
- February
- 12
Staying Connected
Customers with Starbucks purchase cards will be able to use the WiFi service for free for up to two hours a day and then purchase unlimited access to all AT%26T hotspots for US$19.99 per month or $3.99 for two-hour blocks.
AT%26T’s 12 million broadband Internet subscribers will have unlimited free WiFi access, and it will [...]
The Rise of the CCO
- February
- 12
Why Not Now?
One reason things went awry for the position early on is that there was confusion over just what the CCO job entailed, Mitchell Gooz�, president and founder of Customer Manufacturing Group, told CRM Buyer.
“Is it another C-level position focusing on marketing or sales — or both — but with a different name?” he [...]
The Rise of the CCO
- February
- 8
Why Not Now?
One reason things went awry for the position early on is that there was confusion over just what the CCO job entailed, Mitchell Gooz�, president and founder of Customer Manufacturing Group, told CRM Buyer.
“Is it another C-level position focusing on marketing or sales — or both — but with a different name?” he [...]
WEEKLY RECAPMPAA Admits ‘Math Error,’ Viewers Flock to Online Video
- January
- 30
Whitman Steps Down
Following a flurry of speculation, eBay (Nasdaq: EBAY) confirmed that Meg Whitman, its president and CEO, will step down effective March 31 after a highly successful 10-year tenure. She’ll remain on the company’s board of directors. Whitman is credited with transforming eBay from an obscure San Jose, Calif.-based auction site with only [...]
ATG Builds Out Personalization Platform
- January
- 25
More Data Points
ATG already had basic functionality in this space — a merchant-driven, scenario-based personalization feature set — but the CleverSet deal adds a considerable level of sophistication, ATG Chief Marketing Officer Cliff Conneighton told CRM Buyer.
For instance, a shopper whose previous purchases peg her as a fashionista goes to a Web site with an [...]
